This brand new (fictional) music festival needed to start off with a bang with an eye-catching set of printed and electronic materials. Inspired by vintage country music and a bit of the wild west, I created a design to draw in the ideal crowd. Muted pastels evoke feelings of washed-out vintage rodeo posters, along with water colour illustrations, and on-theme fonts. Special consideration was taken when placing the sponsoring parties logos throughout each of the applications